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STRATEGIES ADOPTED BY MANUFACTURING MULTINATIONAL CORPORATIONS TO COPE WITH SOCIAL CULTURAL CHALLENGES IN KENYA

The study on manufacturing multinational corporations in Kenya, is motivated by a desire to
understand how these firms are able to face this changed environment, the challenges they
face when dealing with social cultural challenges within their operating environment, and
coping strategies given that they are operating in a developing world whose political,
economical, technological, social and cultural environment is totally different from home
countries.
The research was carried out through census survey. This was chosen because it provided
comprehensive information necessary for comparison purposes. The population of interest in
this study included all manufacturing multinational companies in Kenya. According to the
ministry of trade and industry for the year 2005, there were 2069 registered manufacturing
firms in Kenya. Most of the respondents were corporate strategy managers or marketing
managers who had been in the industry for at least five years.
The data collected was analyzed using descriptive statistics. Mean score and standard
deviation were used to test the strength of the association between the challenges faced by
manufacturing multinational corporations and their coping strategies.
The study concludes that the manufacturing multinational corporations were faced by various
social cultural challenges. These included organization policies and organizational systems
and procedures .In addition, the firms were faced by attitude towards change and total quality
management.
In addition, the study concludes that the manufacturing multinational corporations in Kenya
had adopted various to cope with social cultural challenges within the Kenyan concept.
The study recommends that for manufacturing multinational corporations in Kenya to
overcome the various social cultural challenges. They need to develop various coping
strategies.
The study also recommend that manufacturing enterprises need to reconfigure rapidly in
response to changing needs and opportunities and develop innovative manufacturing
processes and products with a focus on decreasing dimensional scale.

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