Publications


BY YEAR  |   BY AUTHOR  |   BY TITLE  |   BY COLLEGE/FACULTY/DEPARTMENT
Prof. Kibera Francis Ndungu Publications
12015The Influence Of Organizational Culture And Market Orientation On Performance Of Microfinance Institutions In Kenya
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22012“Customer Relationship Management Practices And The Marketing Productivity Of Commercial Banks In Kenya”,
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32011The Influence Of Technology Transfer On Organizational Performance: A Study Of Medium And Large Manufacturing Firms In Selected Industries In Kenya
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42011Effect Of Demographic Characteristics On The Relationship Between Technology Transfer And Organizational Performance: A Study Of Medium And Large Manufacturing Firms In Selected Industries In Kenya
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52011The Determinants Of Learning Achievement Of Public Primary School Children In Kenya
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62011 “Guidelines For Writing Academic Research Projects”.
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72010Extent To Which University- Industry Linkage Exists In Kenya: A Study Of Medium And Large Manufacturing Firms In Selected Industries In Kenya
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81999 “Communication And Modernization In Central Kenya: An Experiment,”
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91999“Challenges And Prospects Of Female Entrepreneurship In Small Enterprises In Kenya”, Chapter 12 Of African Entrepreneurship And Small Business Development Of Lettice Rutashoya And Donath Olomi (Eds.),
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101999Marketing And Competitiveness In Africa
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111998Fundamentals Of Marketing: An African Perspective; Nairobi:
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121997Critical Review Of Theories Of Adoption Of Innovations
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131996 The Impact Of Print Communication Of The Adoption Of Innovations By Kenyan Farmers”
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141996“A Survey On Marketing Research Conducted In Kenya”. ,
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151996Introduction To Business: A Kenyan Perspective.
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161996Female Entrepreneurship In Small-scale Enterprises In Kenya: Challenges And Prospects
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171995“The Role Of The Cooperative Movement In Kenya’s Socioeconomic Development”,
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181994“The Problems, Limitations And Future Prospects Of Kenya’s Cooperative Movement”,
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191994Middlemen: Are They Necessary In Kenya’s Product Distribution Systems
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201988“The Transfer Of Western Marketing Know-how To East Africa”
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211987 “An Input-Output Model For Analyzing Retailing Systems In Kenya
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221985 “The Effect Of Message Content And Source Credibility Of Information Gain By Coffee Smallholders In Central Kenya
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231984 “On Measuring Literacy”
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241984 “Middlemen: Are They Necessary In Kenya’s Product Distribution Systems?” ,
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251982 “A Critical Review Of Communication Theory”,
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261982 “How Rural Buyers View Different Sources Of Agricultural Information”.
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271982 “Rural Buyers’ Exposure To Mass Media”,
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281980 “A Bird’s Eye View Of Factors Influencing Product Distribution Systems In Kenya”,
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291980“Need Importance As A Function Of Culture, Background And Job Level. Proceedings. Canadian Association Of Administrative Studies,
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301980 “Thesis Abstract”, In Marketing Doctoral Dissertation Abstracts 1979, Chicago: American Marketing Association,
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311980The Effects Of Selected Communications Variables On The Adoption Of New Agricultural Practices By Smallholders In Central Kiambu, Kenya.
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321976“Do Learning Rates Differ Between Brands?”
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