Master of Science in Marketing (MSc. Marketing)


Recent changes in the national, regional and global environments justify introduction of marketing science oriented academic programs in the School of Business. These changes include  the increased customer expectations especially in terms of the quality and range of goods and services; the rapid advance of micro-electronic technology which has revolutionized many of the processes by which goods and services are made available; increased competition in provision of goods and services; greater emphasis on consumer rights in terms of safety, reliability and  better information; fast improvements in worldwide communication systems enabling faster flow of information between customers, suppliers, and market intermediaries; increased supra-national laws and regulations affecting business as a result of decisions made by key international organizations; and fast changing global economic and socio-political environments.


o successfully manage the above demands of the modern information technology-based economy our graduates must be appropriately empowered. Although the current MBA Program offers several marketing courses, it is primarily a conversion degree in which students from all disciplines are admitted for purposes of acquiring general management principles. The Msc Marketing is a highly specialized course which provides students with valuable breadth and depth of marketing science. The government, the industry and the academia have also expressed keen immense demand for marketing science empowered graduates. These factors, among others, constitute the rationale for adding Msc in marketing to the package of customer driven programmes offered by the School of Business.

  1. The program consists of fifteen (15) taught course units that constitute Part I while Industrial Attachment which is equivalent to two (2) course units and Management Research Project equivalent to four (4) taught course units constitute part II.
  2. The minimum duration for the program for those who do not get any exemptions shall be four (4) semesters, while the maximum duration shall be twelve (12) semesters, and will involve coursework, examinations, Industrial Attachment and the Management Research Project.
  3. A candidate shall be allowed to take a minimum of two (2) course units and a maximum of six (6) course units per semester.
  4.  Each course unit shall be taught for forty five (45) contact hours.
  5. There will be eight (8) core course units which shall be taken by all candidates.
  6. In addition the student will be required to take five (5) specialization course units in a chosen thematic area, and two (2) elective course units.  Specialization course units allow students to concentrate in their chosen thematic area, while Elective course units provide options for additional knowledge in other areas of interest. Elective courses will be chosen from the list of elective course units in any area of study, or from specialization course units from a different thematic area, that would now count as electives.
  7. Course units can only be taken after the prerequisite units have been successfully completed.
  8. After completing Part I the candidates will carry out research and prepare an original Management Research Project and undertake Industrial Attachment in order to satisfy the requirements for Part II of the Program.
  9. Part II shall commence in the semester immediately following successful completion of Part I. Once the Management research Project preparation and the Industrial Attachment have started they must be completed within a minimum of one semester and a maximum of three semesters.

The Common Regulations for the Masters’ degree in the University of Nairobi shall  apply.

b) In addition, the applicant must be a holder of:

i.)  at least an Upper Second Class Honors degree in marketing or its   equivalent in non-classified degrees.

ii)  a  Lower Second Class Honors in marketing or its equivalent with at    least two (2) years of relevant work experience.

iii) Any other qualification accepted by Senate as equivalent to any of         the above.

  1. In each semester, candidates will be required to take a minimum of two (2) and a maximum of six (6) examination papers inclusive of supplementary examinations.
  2. A candidate shall be required to take and pass a total of fifteen (15) examination papers before being allowed to proceed to Industrial Attachment and the Management Research Project phase.
  3. Each course unit shall be examined by a two-hour written examination paper at the end of the semester.
  4. The final written examination shall account for fifty percent (50%) of the marks in each course, while continuous assessment shall account for the remaining fifty percent (50%).
  5. The pass mark for each course shall be fifty percent (50%).
  6. A candidate who fails to satisfy the examiners in any course unit may, on the recommendation of the School Board of Examiners and approval by Senate, be allowed to take a supplementary examination in the failed unit.
  7. A pass obtained in the supplementary examination shall be recorded as 50% in the candidate’s academic record irrespective of the actual marks scored above 50.
  8. A candidate who fails to satisfy the examiners in a supplementary repeat examination after two sittings shall, on recommendation of the School Board of Examiners and approval by Senate, be:-
  1. Discontinued if the failed course unit is core, or
  2. Allowed to change to another specialization option if the failed course unit is a specialization, or
  3. Allowed to take another elective unit if the failed course is an elective course.

          Conditions (ii) and (iii) shall only apply provided the stipulated maximum period of 12 semesters is not exceeded; otherwise the candidate shall be discontinued.