PERCEIVED FACTORS AFFECTING EMPLOYEE RETENTION AT KENYA COMMERCIAL BANK LIMITED HEAD QUARTERS

The retention of employees has been shown to be significant to the development and the
accomplishment of the organization’s goals and objectives especially in building
competitive advantage over other organization in the phase of increased globalization.
Today, changes in technology, global economics, trade agreements, and the like are
directly affecting employee/employer relationships thus leading to high employee
turnovers thereby affecting employee retention in an organization. Retention becomes
one of the biggest issues for the Banking industry in Kenya because people are the one
who generates profits and considered as the capital or asset of the organization. Few
qualified employees have kept on moving from one bank to another in search of better
employment terms. As such, human capital has turned out to be an important competitive
tool in the banking sector which calls for proper management practices for these
resources to ensure sustained bank competitive advantage.
The research adopted a descriptive research design. The target population of the study
was 355 employees based at the Head office of KCB. The study applied proportionate
stratified sampling technique to identify the sample size of the study. Primary data was
collected using a semi-structured questionnaire. Descriptive statistics was used to
summarize the quantitative data by use of percentages and frequencies. Content analysis
was used for qualitative data.
The study found that compensation of staff, training and development, job characteristics
and promotion are important in the organization since they greatly influence the
organization performance. This study recommends this study should shed light on how to
maintain and retain employee in an organization. Furthermore, the result of the study
should help the regulatory, banks managements, and owner in forming their human
resource related strategies. Employees of Kenya Commercial Bank should benefit from
the study as it would enable them appreciate the factors affecting their retention and how
the management should provide incentives to them through offering them a career ladder
through which they might progress. The study should generate information that would be
used by various HR consultants who have interest retention of workers in order to
maintain smooth industrial relations. The findings of the study should also help other
researchers who would want to carry out research on factors affecting employee retention
in Kenya.

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