Charles Malack Oloo, KISM Vice President urged students in attendance to pursue professional courses. It gives them an added advantage when it comes to the job market. “We have end to end visibility of the company. We position ourselves as value provider in the organizations we work in” he observed.

He challenged students to take marketing seriously. He pointed out that every big business mogul is a marketing guru. He mentioned big marketers like Steve Jobs from Appla, Phil Knight from Nike among others as the people who inspire him. “Marketing is the engine of business,” he opined.