Join Arthur ONDAGO, Operations Director of L'Oréal East Africa to explore available career pathways for students.

Speaker

Learn more about the L’Oreal for Youth (L4Y) global program and get an exclusive preview of the gloabal innovation competition, Brandstorm
Competition 2024.

The significance of intellectual property (IP) rights cannot be overstated in today's world, where creativity and innovation are driving forces for economic growth and development. Kenya has taken significant steps to strengthen its IP laws in recent years by enacting new regulations as well as becoming a member of the African Regional Intellectual Property Organization (ARIPO), which provides a regional framework for IP protection and cooperation.

Speaking during her PhD thesis, Farida Karoney, former Lands Cabinet Secretary looked into the disruptive ways that media has been challenged in the way they do business.

“When I was a young journalist, Kenyans would get news via the radio or television. That is not the case anymore. The media has changed. In fact there are some Kenyans with a bigger following on social media than some media companies. They have more clients than some of our media stations’, she observed.